18 August 2009
"Kids Eat Free" Fast Food Marketing
[full article from USA Today]
If your kids can eat for a discount at a chain restaurant, are you more willing to eat there? How about if they can eat for free?
Apparently many fast food patrons feel that it is quite the incentive to indulge in the huge and unhealthy portions at IHOP and Fazoli's, among other restuarants.
I can completely understand how it is appealing to eat at these places if you have kids and they can get a free meal; what would normally be a $80 meal for a family of four could easily turn into a $40 meal. With the assistance of MyKidsEatFree.com, families can find some really great offers.
One of the best that I found in my area (Cincinnati/Northern Kentucky) was at Lone Star Steakhouse where two children can eat for free (off of the kids' menu) when one adult entree is ordered. Not too shabby!
But, even though these deals are pretty fantastic (or should that read fantastical?), they are a marketing scheme and some may say it promotes the complacency that comes with convenience.
What do you think?
Posted by Jecka at 9:55 AM